Website authority is the degree to which a website is seen as authoritative or trustworthy by search engines and people. Several metrics are routinely used to determine the authority of a website:
- Moz’s domain authority (DA) is a statistic that predicts how well a website will rank in search engine results pages (SERPs). It is determined by the amount and quality of inbound links to a website.
- Page authority (PA) is a Moz indicator that predicts how well a certain web page will rank in search engine results pages (SERPs). The amount and quality of inbound links to the page are used to calculate it.
- Majestic’s Trust flow (TF) and Citation flow (CF) measures assess the quality of inbound connections to a website. Trust flow is determined by the quality of the links, whereas citation flow is determined by the quantity of links.
- Google PageRank (PR) is a statistic established by Google that measures the value of a web page using a proprietary algorithm. It is determined by the quantity and quality of inbound links to the page.
- The Alexa Rank is a statistic that gauges the traffic and engagement of a website. It is based on Alexa web crawler data.
- Social evidence, such as likes, shares, and mentions on social media, can also be used to determine website authority.
It’s crucial to remember that these measures aren’t the only ones that influence a website’s authority and ranking, but they may give you a sense of how popular and trustworthy a website is.
